Thailand is being reintroduced to Australian travellers as more than a destination – but a deeply meaningful travel experience.
The Tourism Authority of Thailand (TAT) has officially unveiled global superstar Lalisa ‘LISA’ Manobal as the new Amazing Thailand Ambassador, launching the role with a spectacular evening event at Bangkok’s iconic Wat Arun.
Set against the illuminated spires of the historic riverside temple, the launch marked the beginning of TAT’s new global campaign, “Feel All the Feelings”, which aims to position Thailand as a high-value, quality leisure destination offering rich, emotional and memorable travel experiences.




A new way for visitors to experience Thailand
As one of the world’s most influential artists, LISA brings a fresh, contemporary lens to Thailand’s tourism story. In her role as Amazing Thailand Ambassador, she will showcase the country’s beauty, culture and lifestyle in a way that resonates with modern travellers — encouraging visitors to look beyond iconic sights and discover experiences that create lasting emotional connections.
For Australian travellers, the campaign highlights what makes Thailand such an enduring favourite: not just its beaches and landmarks, but the people, culture, atmosphere and everyday moments that turn a holiday into something unforgettable.

Wat Arun: where tradition meets modern creativity
The launch location, Wat Arun (The Temple of Dawn), was chosen for its powerful symbolism. One of Bangkok’s most recognisable landmarks, the temple represents Thailand’s ability to harmonise ancient craftsmanship with contemporary creativity — a theme central to the “Feel All the Feelings” campaign.
This blend of tradition and modernity reflects the kind of experiences Australians increasingly seek: authentic, meaningful and culturally rich, while still exciting and accessible.

“Feel All the Feelings” – a journey through emotion
According to Ms Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, the campaign is about redefining how travellers connect with Thailand.
“We want travellers to see Thailand as a destination with depth — where every experience, whether through people, culture, way of life or atmosphere, carries real meaning. Our goal is for visitors to create memories that inspire them to return and share their stories.”
The campaign film, “Feel All the Feelings”, captures this emotional journey and is available on the Amazing Thailand YouTube channel. It also features popular Thai stars including Win Metawin, Gulf Kanawut, and Blue Pongtiwat, each helping to convey the emotional richness of travelling through Thailand.
Trusted Thailand: travel with confidence
Alongside the ambassador announcement, TAT continues to reinforce its Trusted Thailand initiative, designed to give international travellers confidence when planning their trips. The initiative focuses on quality, safety and reliability — ensuring visitors can travel with peace of mind while enjoying Thailand’s world-class hospitality.
More than a holiday
With Lalisa ‘LISA’ Manobal as the face of Amazing Thailand, the campaign invites Australians to rediscover Thailand not just as a place to visit, but as a destination that engages the senses, connects cultures, and leaves travellers with memories that last long after they return home.
Thailand isn’t just a destination — it’s an experience. And it’s ready to be felt.



























































































































