This week sees the launch of our “See Yourself in Thailand” campaign, placing a spotlight on Thailand’s Luxury, Gastronomy, Adventure and Nightlife offerings, and offering Australians and New Zealanders the chance to win a dream trip to Thailand for two people.
Tourism Authority of Thailand (TAT) will be the first in this region to use fast-growing social media platform Tik Tok as a platform for this new campaign, which features a four-part mini-series, highlighting four travel niches.
Taking a uniquely Oceania view, the Luxury, Gastronomy, Adventure and Nightlife stories are viewed through the eyes of Adam Rikys, Founder of Bucketvision and Anna McEvoy, Former Miss World Australia. The campaign will focus on Bangkok and Surat Thani (Ko Samui, Ko Tao, Ko Nang Yuan).
TAT is collaborating with leading hoteliers and restaurateurs across the featured districts to promote the program.
In 2018, Thailand welcomed a record number of tourists, 38.27 million, an increase of 7.5 percent from the previous year. We hope to greet over 39 million visitors in 2020 through targeted and focused campaigns in market.