Thailand: Amazing new chapters

The Tourism Authority of Thailand (TAT) recently launched the Visit Thailand Year 2022: Amazing New Chapters campaign. Mr Tanes Petsuwan, Deputy Governor for International Marketing Asia, joined a delegation of TAT representatives in Sydney this month to explain the 5-pronged marketing campaign to a select group of media representatives.

1. New Segments

With the growing popularity of a ‘workation’ or working remotely, Bangkok and Phuket rank high on the list of cities that best suit digital nomads.

2. New Areas

TAT is now promoting new areas to Australian tourists, such as sea, sand and sun destinations of the east coast including Trat and The Gulf’s popular centre for golf and wellness; Hua Hin, as well as the northern regions including Chiang Rai and Chiang Mai for soft adventure.

3. New Partners

TAT is actively seeking new promotional partners across a number of platforms, engaging influencers and new digital mechanics for collaboration.

4. New Infrastructure

During the pause in tourism forced by the Covid-19 pandemic, Thailand has been developing infrastructure, including the construction of Grand Bang Sue Station, underground walkways linking the Grand Palace, highways connecting Bangkok to other parts of the country, light monorail in Khon Khaen in the north-east, Betong Airport in the south and a high-speed rail connecting Bangkok to Malaysia, due for completion in 2029.

5. New Way.

The pandemic has also increased awareness among the world’s travellers and how their behaviour has impacted the environment, TAT will focus on promoting responsible tourism.

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