Last week, the Tourism Authority of Thailand (TAT) managed an innovative hybrid event to show case Thailand’s tourism promotion strategy to a roomful of travel agents at Dolton House in Sydney, and a whole lot more throughout the country via a live online streaming event.
The afternoon’s presentations were inspiring, explaining the Kingdom’s strategy to reopen borders, a heightened focus on sustainable tourism and updates from over 20 Thai suppliers, airlines, hotels and attractions.
In between presentations, delegates enjoyed a delicious Thai lunch and enjoyed a cooking demonstration by Chat Thai’s celebrated chef; Palisa Anderson.
TAT Sydney Director Suladda Sarutilavan explained Thailand’s C-A-T policy for tackling the ever-changing the ever-changing situation:
- C for COPE. Cope and react to the situation, putting wellbeing and safety first.
- A for ADAPT. Implementing change through innovation and digital technology.
- T for TRANSFORM. Thailand is transforming to Quality Tourism, with a goal to enrich the experience for tourists, and the environment.
Roadmap to Recovery
The roadmap to reopening in Thailand starts with the ‘Phuket Sandbox’. Phuket will be the first region to open to vaccinated tourists on 1 July 2021, with an aim to have 70 per cent of the population vaccinated by the time borders open.
Then on 1 October, other major tourist destinations will follow suit including Krabi, Phang Nga, Surat Thani (including Ko Samui, Ko Phangan and Ko Tao), Chonburi (including Pattaya) and Chiang Mai.
Wellness and Responsible Travel
Two tourism categories that are a focus of TAT’s marketing efforts are wellness and responsible travel. Thailand is a destination that offers numerous world-class wellness retreats, that help you achieve any fitness goals.
The other focus is Responsible Travel which can be achieved by considering all tourism implications towards the environment, wildlife, plantations, to Thai locals.
“Our aim is to provide tourists with a more meaningful experience.”
Marketing in Lockdown
TAT has sponsored and partnered with several local events in Australia, to keep Thailand top-of-mind with all those Aussies with a pent-up desire to travel as soon as borders open.
With the family travel market in mind, TAT participated at this year’s Sydney Royal Easter Show and collaborated with NRL’s South Sydney Rabbitohs.
To highlight Thailand’s efforts to support and promote marine conservation and responsible tourism, TAT, in collaboration with the Thai Consulate Sydney, took part in a beach and underwater clean-up at Chowder Bay in Mosman.
Slow food, slow tourism.
To highlight Thailand’s gastronomy tourism strategy, Chat Thai’s Palisa Anderson gave a cooking demonstration with a difference, introducing a captivated audience to traditional Thai ingredients, and explaining the importance of using local seasonal produce, a strategy many of Thailand’s resorts have adopted to support local producers.
Also launched at the event, TAT’s new online training program for agents, an opportunity to upskill your knowledge of Thailand and new developments to the Kingdom’s tourism infrastructure, presented at the hybrid event by marketing manager Sherly Handjojo.
“We want to focus on the positive.”