Update 26 August 2022

Hi everyone!

Hope you are all keeping well. 

What is happening in TAT? 

·         TAT Governor, Mr. Yuthasak Supasorn announced that he wanted to drive Thailand towards experience-based and sustainable tourism at the annual TAT Action Plan 2023 conference. “TAT is committed to help revitalise and transform Thai tourism under our three strategic objectives, which are: to drive demand for meaningful travel, to shape supply by developing a new tourism ecosystem, and to thrive for excellence by making the TAT a data-driven organisation. We believe this will heighten our goal for Thailand to achieve high value and sustainable tourism growth.” Sustainable, Responsible, Digital, and Inclusive – these four words are key to TAT Strategic Direction for 2023.

·         TAT will continue to use the “Visit Thailand Year 2022-23: Amazing New Chapters” as the communication strategies for international market.

·         For 2023, TAT expects Thailand to generate about 80% of Thailand’s tourism performance in 2019.

Destination Highlight – Choengmon Beach, Samui

Travellers visit Samui, not only for its array of beautiful beaches, but also for the eclectic culture. From the quaint Fisherman’s Village to the tranquillity of the Big Buddha, you can really gain a wider perspective of this island and Thai culture in general. While Chaweng Beach is the largest and most populated beach on the island, we’d like to steer your attention to Choengmon Beach not far away. Why this beach, you may ask. The sand on Choengmon is soft, white, and sugary. It is only minutes’ walk to the village on the high street, you can buy anything you need or have forgotten – total convenience. Spending time on Choengmon beach feels like you know a really good secret. It feels very tucked away. There’s fine dining at both ends of the beach, and casual breakfast and lunches in between. You can eat every meal with your feet in the sand. It is a small bay with coves and inlets and just offshore there is another island called Koh Farn Noi, which is easily accessible by kayak from the main beach. 

Product Highlight – Melia Koh Samui

If you’ve been craving to return to Samui, you need to check out this new resort. This idyllic beachfront retreat is located on the pristine Choeng Mon Beach overlooking the Gulf of Thailand. It’s only 9 mins drive from the hustle and bustle of Chaweng Beach. We recommend paying a little extra for Premium Pool Access Room, with direct access to the loop pool.  What’s interesting with their offering is their Boat Suites. Made from real repurposed traditional Thai Chinese boat vessels, it’s a perfect marriage of Thailand’s rich maritime heritage with sleek modern design and makes for a sweet honeymoon stay too. The suite pans two floors with the bedroom on the upper deck, and the bathroom and dressing room on the lower deck. It also has direct pool access. There is something very intimate about these suites, despite still being near to all the facilities.

Have a good day and weekend. 

Kind Regards,

TAT Australia

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