Update 26 November 2022

TAT Australia team have curated a beautiful pre-Christmas gathering at Blue Ginger restaurant in Balmain, Sydney to celebrate two important things – Thailand reopening and our freedom from lockdown just before December arrived. The exclusive event was attended by TAT friends from the Royal Thai Consulate, Thai Airways, Luxury Escapes, Planetdwellers, Flight Centre, Helloworld, Travel Zoo, Hoot Holidays, My Overseas Wedding and Complete Travel Marketing. 

TAT Director of Oceania Suladda Sarutilavan introduced the upcoming tourism marketing campaign “Visit Thailand Year 2022” with a number of activities to promote the reopening of the kingdom’s three Amazing New Chapters. 

Chapter 1 will see TAT highlight tourism products and services that awaken travellers’ five senses, such as delicious Thai food and the picturesque nature.

Chapter 2 titled The One You Love, TAT will focus on specific segments like families, couples and friends and invite them to create wonderful memories in Thailand.

Chapter 3, The Earth We Care, will highlight how nature’s chance to revitalise due to Covid-19 situation has increased ecotourism awareness among the world’s travellers and how their behaviour impact the environment.

In addition, other segments to highlight include gastronomy, wellness and workation which has become a growing trend when the pandemic has allowed people to work remotely in a destination they wish.

TAT Marketing Manager, Sherly Handjojo, presented the quarantine-free procedures for Australian and New Zealand tourists. Australia and New Zealand being two of the exempted countries certainly help our office promote Thailand again to travellers in this market. Tourists must follow Test & Go procedure in order to get their Thailand Pass application approved. No more than 72 hours before traveling, travellers must complete their RT-PCR test, with a Medical Certificate confirming negative result from Covid-19 for international travel.

Everyone dressed in Christmas colours, some brought Christmas lights for their neck piece. Champagne and gift vouchers were rewarded to agents playing trivia and festive games. Best dressed award was handed to Stephanie Jones from Hoot Holidays.

Amazing New Chapters

After one of the toughest years in tourism history, the Tourism Authority of Thailand, Sydney Office (TAT) celebrated Loy Krathong with the launch of a new marketing campaign: Amazing New Chapters.

After the Great Lockdown, the tourism industry is anticipating the Great Reboot and of course the Great Rebound.

The ‘Visit Thailand Year 2022’ campaign focusses on three ‘Amazing New Chapters’ inviting the world’s travellers to experience a deeper connection with the Kingdom’s unique culture and precious environment.

Chapter 1: Awaken Your Senses

This chapter highlights tourism products and services that will awaken all five senses; delicious Thai cuisine and the picturesque natural scenery that can be discovered all throughout the kingdom.

Chapter 2: The One You Love

Chapter 2 focuses on tourism segments including families, couples, and friends, inviting travellers to create wonderful memories together in Thailand.

Chapter 3: The Earth We Care

This chapter aims to highlight how nature has been revitalised. The COVID-19 situation has increased ecotourism awareness among the world’s travellers and how their behaviour has impacted the environment. There is an increased trend to spending more time in nature and being increasingly conscious of the impact on natural resources.

Another focus for TAT is communicate a passion for Responsible Travel, something tourism operators throughout Thailand have embraced, providing a higher quality experience for their guests as a result. This has been achieved by considering all tourism implications on the environment, wildlife, plantations, and local Thai communities, providing tourists with a more meaningful experience.

In 2022, TAT expects the tourism sector to generate THB 1.58 trillion, accounted around 50 per cent of the pre-COVID 19 era, which includes 51 per cent international and 49 per cent domestic.

A Conscious Traveller’s Guide to Phuket

The last decade has been one of huge change for Phuket, with both government and private enterprise coming together to redefine and protect the destination for years to come. Travel writer Chris Ashton shares insights on how to be a responsible traveller in Phuket.

A little slice of tropical perfection in the Andaman Sea, Phuket welcomes almost 10 million visitors each year. With such high visitation, the small island has grappled with the effects of over tourism for years, yet that could be a thing of the past as the island looks to reinvent itself as one of the most sustainable destinations in Thailand.

There’s the No Foam No Plastic campaign which has been encouraging hotels and retail outlets to swap single use plastics for more sustainable options since early 2019. A ban on smoking on beaches has also helped to reduce the number of butts making their way into the environment, as well as make beaches a more enjoyable place for all visitors.

Image: Mai Khao Turtle Foundation

In the hotel space, a collaboration between JW Marriott Phuket Resort and Minor Hotels (Anantara, Avani) is working to fund environmental programs that support fragile marine life, such as leatherback turtles which return to nest on the beaches of Mai Khao.

How can you make a difference as a visitor to Phuket? By being conscious of your impact on the community and environment, by choosing to stay at hotels and resorts that take green initiatives seriously, and by seeking out ethical, sustainable activities wherever possible. 

Keen to know more? Here’s a conscious travellers’ guide to Phuket.

Where to stay

If there’s one industry with the power to create a more sustainable Phuket, it’s hospitality.

Resorts such as five-star Keemala in the island’s west understand this responsibility, with a strong commitment to environmental and ethical practices. From the villa design to the landscaping, everything has been carefully considered to help ensure a greener future.

Banyan Tree Wellbeing Sanctuary Phuket has won numerous awards for its environmental practices too, working with eco-advisory EarthCheck to minimise its impact on the planet.

Where to dine

Farm to plate dining is so hot right now, and Phuket is not immune to its charm. Knowing and understanding where our food comes from, where it’s grown and sourced, and the passion that goes into every dish adds to the experience. It can also be a lot of fun.

The Michelin-star rated PRU Restaurant, which stands for “plant, raise, understand”, at Trisara Resort is a big advocate of the farm to plate ethos. Around 60-70% of the fruit and vegetables used within the 18-seater restaurant comes from their own 100-hectare farm.

Image: Jampa Restaurant

They’re not alone either. Local Phuket restaurant and caterer Jampa has a zero waste, locally sourced approach to cooking, and they’re never far away from a wood fire. Sustainability is at the forefront of their minds and their menus – and it shows.

What to do

When not lounging on a deserted beach or visiting the Big Buddha at Nakkerd Hill, cycling and walking tours are a fun way to get a more local perspective of the island, visiting smaller villages and contributing to communities.

Phuket Elephant Sanctuary, a home for retired elephants, and the Gibbon Rehabilitation Project do incredible work protecting the endangered animals of the island. If you want to learn about wildlife conservation from ethical operators, these are essential.

Image: Gibbon Rehabilitation Centre

Wherever you stay or whatever you do, being conscious of your impact on the environment can help ensure Phuket remains an island paradise worth falling in love with. 

‘Time for Thailand’ Anantara Gives Travellers Something to Smile About

Thailand is making its long-awaited comeback with the resumption of quarantine-free international travel. To support the Thailand’s long-awaited reopening, Anantara Hotels, Resorts & Spas has launched the ‘Time for Thailand’ travel campaign. From street food vendors and spa therapists to Tuk Tuk drivers, the people of Thailand are sending a clear message to visitors from across the globe that they are ready to welcome you back.

A new video captures not only the beauty of the Kingdom’s landscapes but more-so the smiles and warmth of the Thai people – something frequent visitors to the kingdom know so well.  

Anantara, who has its roots firmly in the local soil and whose story started in 2001 with the opening of a luxury resort in Thailand’s historic seaside retreat of Hua Hin, offers some of the country’s most iconic experiences. From urban sophistication at Anantara Siam Bangkok Hotel to wildlife encounters at Anantara Golden Triangle Elephant Camp & Resort and beachfront oases across the South, the brand’s Thailand portfolio is a treasure trove of immersive, hyper-local experiences.

“With our ‘Time for Thailand’ campaign, we are sending a clear global message of anticipation, excitement and belonging,” said Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels, parent company of Anantara Hotels, Resorts & Spas. “We want everyone, whether this is their first trip to Thailand or fifth, to feel welcome in the knowledge that the people of Thailand are welcoming them back with their genuine warm hospitality.”

From the 1st November 2021, Anantara guests are welcome to visit all of their favourite destinations after meeting the government’s health and safety requirements under the new ‘Test & Go’ scheme that offers a safe and seamless arrival in Thailand with a PCR test on arrival. Fully vaccinated travellers from non-approved countries can enjoy travel to Thailand in a choice of popular ‘Blue Zone’ destinations, while all non-vaccinated travellers will need to complete a mandatory ASQ hotel quarantine. 

Let’s all keep the country smiling and say, it’s ‘Time for Thailand’. For more information about Anantara’s ‘Time for Thailand’ campaign or the ‘Test & Go’ scheme, visit https://www.anantara.com/en/thailand-reopening-offers

Accor ‘Unveils’ Thailand

Fully vaccinated travellers from 63 countries can now visit Thailand without quarantine, bringing the world even closer to Thailand’s lush landscapes, sparkling beaches, renowned food, and hospitable locals.

To welcome travellers back, hotel group Accor has launched its ‘For the Love of Amazing Thailand’ campaign with savings of up to 30% at more than 70 hotels and resorts across the Land of Smiles.

To celebrate of the return to travel, the reopening of Thailand, and the joy of great hotel stays, Accor has also launched a short-film entitled ‘Unveil Thailand’, to inspire travellers to rediscover the country.

The video is part of Accor’s global campaign which encourages people to experience the beauty, depth and meaning that travel brings to their lives. American dancer and choreographer Lil Buck leads the campaign as he unveils a hotel lobby, ready to welcome guests again.

Lil Buck said: “We’re showing you in our own artistic way that you’ll be able to unveil and enjoy your world. This summer make sure you give yourself an opportunity to enjoy yourself, go fly, go somewhere you always wanted to go, go to your dream place because we never know when we will be stuck in the house again.”

For more information or to make a reservation check out Accor Hot Deals.