Amazing New Chapters

After one of the toughest years in tourism history, the Tourism Authority of Thailand, Sydney Office (TAT) celebrated Loy Krathong with the launch of a new marketing campaign: Amazing New Chapters.

After the Great Lockdown, the tourism industry is anticipating the Great Reboot and of course the Great Rebound.

The ‘Visit Thailand Year 2022’ campaign focusses on three ‘Amazing New Chapters’ inviting the world’s travellers to experience a deeper connection with the Kingdom’s unique culture and precious environment.

Chapter 1: Awaken Your Senses

This chapter highlights tourism products and services that will awaken all five senses; delicious Thai cuisine and the picturesque natural scenery that can be discovered all throughout the kingdom.

Chapter 2: The One You Love

Chapter 2 focuses on tourism segments including families, couples, and friends, inviting travellers to create wonderful memories together in Thailand.

Chapter 3: The Earth We Care

This chapter aims to highlight how nature has been revitalised. The COVID-19 situation has increased ecotourism awareness among the world’s travellers and how their behaviour has impacted the environment. There is an increased trend to spending more time in nature and being increasingly conscious of the impact on natural resources.

Another focus for TAT is communicate a passion for Responsible Travel, something tourism operators throughout Thailand have embraced, providing a higher quality experience for their guests as a result. This has been achieved by considering all tourism implications on the environment, wildlife, plantations, and local Thai communities, providing tourists with a more meaningful experience.

In 2022, TAT expects the tourism sector to generate THB 1.58 trillion, accounted around 50 per cent of the pre-COVID 19 era, which includes 51 per cent international and 49 per cent domestic.

Accor ‘Unveils’ Thailand

Fully vaccinated travellers from 63 countries can now visit Thailand without quarantine, bringing the world even closer to Thailand’s lush landscapes, sparkling beaches, renowned food, and hospitable locals.

To welcome travellers back, hotel group Accor has launched its ‘For the Love of Amazing Thailand’ campaign with savings of up to 30% at more than 70 hotels and resorts across the Land of Smiles.

To celebrate of the return to travel, the reopening of Thailand, and the joy of great hotel stays, Accor has also launched a short-film entitled ‘Unveil Thailand’, to inspire travellers to rediscover the country.

The video is part of Accor’s global campaign which encourages people to experience the beauty, depth and meaning that travel brings to their lives. American dancer and choreographer Lil Buck leads the campaign as he unveils a hotel lobby, ready to welcome guests again.

Lil Buck said: “We’re showing you in our own artistic way that you’ll be able to unveil and enjoy your world. This summer make sure you give yourself an opportunity to enjoy yourself, go fly, go somewhere you always wanted to go, go to your dream place because we never know when we will be stuck in the house again.”

For more information or to make a reservation check out Accor Hot Deals.